Power BI como aliado na extração de percepções estratégicas e tomada de decisões no comércio exterior brasileiro

Abstract

The article addresses the rise of data analytics and its importance in informed decision-making in organizations. It highlights the growing challenge of dealing with complex volumes of data and the need for efficient tools to extract strategic insights. The study focuses on Power BI as a relevant technological solution in this context, offering easy usability and eliminating dependence on technical knowledge. In addition, it explores data-driven decision-making as a grounded statistical approach and highlights the relevance of Brazil's foreign trade statistics made available by Comex Stat. The methodology adopted involved a quantitative approach, with data analysis using Power BI and literature review for theoretical contextualization. The study aims to demonstrate the use of the Microsoft Power BI tool in the construction of strategic data visualization dashboards for data analysis and decision-making applied to Brazilian foreign trade.